Field notes
Perspectives
Perspectives
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Insights, research, and operating notes on what actually moves B2B growth. Written by the people doing the work.
Featured
02 Oct. 2026
Is your brand ready for the robots to recommend it? We'd really like to know
If you ask a B2B buyer how they start researching a vendor these days, there's a decent chance they’ll mention a chatbot before a search engine.
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