01 Who we are
Invera Group Ltd ("Invera", "we", "us") is a B2B growth studio registered in England and Wales under company number 17319320 and have our registered office at 128 City Road, London, United Kingdom, EC1V 2NX. We are the data controller for personal data collected through this website and in connection with our services.
02 What we collect
We may collect the following categories of personal data:
- Contact information: name, work email address, phone number, job title, and company name — provided when you complete our contact or newsletter forms.
- Enquiry content: the details you share in the message field of our contact form.
- Technical data: IP address, browser type and version, time zone, pages visited, and other diagnostic data collected automatically when you browse our website.
- Communications: correspondence we exchange with you by email or other means.
We do not collect sensitive personal data (such as health information or financial account details) through this website.
03 How we use it
We use your personal data to:
- Respond to enquiries you submit through our contact form.
- Send our newsletter (the Invera Field Notes) to subscribers who have opted in.
- Manage and fulfil client engagements where you are a contact at a client organisation.
- Improve our website and understand how visitors use it.
- Comply with legal and regulatory obligations.
04 Legal basis
We process your personal data on the following legal bases under UK GDPR:
- Consent — for newsletter subscriptions. You may withdraw consent at any time by clicking unsubscribe in any email or contacting us directly.
- Legitimate interests — for responding to enquiries, improving our website, and maintaining business relationships with existing and prospective clients.
- Contract performance — for processing data necessary to deliver our services to clients.
- Legal obligation — where processing is required to comply with applicable law.
05 Sharing
We do not sell or rent your personal data. We may share it with:
- Service providers who help us operate our website and deliver services (such as email platforms, CRM software, and hosting providers), under data processing agreements.
- Professional advisers (lawyers, accountants) bound by confidentiality obligations where necessary.
- Regulators or law enforcement where we are required to do so by applicable law.
Where we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
06 Retention
We retain personal data for as long as necessary to fulfil the purpose for which it was collected:
- Contact enquiries are retained for up to 3 years unless an ongoing business relationship develops.
- Newsletter subscriber data is retained until you unsubscribe.
- Client engagement data is retained for 7 years for legal and accounting purposes.
After the applicable retention period, data is securely deleted or anonymised.
07 Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Request erasure of your data in certain circumstances.
- Object to or restrict certain types of processing.
- Withdraw consent where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, contact us at [email protected]. We will respond within one month.
08 Cookies
Our website uses cookies, pixels, tags and similar technologies. Some are strictly necessary to keep the site secure and functioning; others are only set with your consent, to help us understand how visitors use our site and to measure our marketing efforts.
Strictly necessary
- Cloudflare — cookies such as __cf_bm and cf_clearance, used to protect our website from bots and malicious traffic and to keep it secure. Set by Cloudflare, Inc. Typically expire within 30 minutes to 1 year. For details on our bot protection visit Cloudflare's Turnstile Privacy Addendum.
Optional cookies
- Google Analytics (GA4) — cookies such as _ga, _ga_
and _gid, used to understand how visitors use our website (pages visited, time on site, traffic sources) so we can improve it. Set by Google LLC. Typically expire between 24 hours and 2 years. - LinkedIn Insight Tag — cookies such as bcookie, bscookie, lidc, li_gc, UserMatchHistory and AnalyticsSyncHistory, used to measure the performance of our LinkedIn advertising, build retargeting audiences, and provide aggregated demographic insights about visitors. Set by LinkedIn Corporation. Typically expire between 24 hours and 2 years.
Cookie names, purposes and expiry periods are set by the respective providers and may change.
Your consent
We ask for your consent via a cookie banner before any optional cookies are set. You can also block or delete cookies through your browser settings, though this may affect how the site functions.
If we add or remove a cookie provider, we will update this policy and, where required, seek your consent again.
09 Contact
For privacy enquiries or to exercise your rights, contact us at [email protected].
We may update this Privacy Policy from time to time. Changes will be posted here with an updated effective date.