Field notes

Perspectives
from the field.

Insights, research, and operating notes on what actually moves B2B growth. Written by the people doing the work.

Featured
09 July 2026

Why Invera and why now?

Bobby Hare and Marcus Hiles explain why they launched Invera, a lean B2B growth studio built on decades of experience, simplicity over complexity, and strategy that actually connects to activation.

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