Field notes
Perspectives
Perspectives
from the field.
Insights, research, and operating notes on what actually moves B2B growth. Written by the people doing the work.
Featured
09 July 2026
Why Invera and why now?
Bobby Hare and Marcus Hiles explain why they launched Invera, a lean B2B growth studio built on decades of experience, simplicity over complexity, and strategy that actually connects to activation.
Read article →
Our Notes
Newest first
Latest writing.
Slow is smooth and smooth is fast
Do you have a confidence gap? Why most B2B teams think they have an ICP, but in reality don't
Your value proposition doesn't need a multiverse, but a canon would be helpful
Why zero-click has created a new battleground for brand, demand and revenue
How to use buyer personas to drive consensus across complex B2B purchases
In the buzzword world of B2B, trust is the most credible currency
Subscribe · Field notes
One edition