Field notes

Perspectives
from the field.

Insights, research, and operating notes on what actually moves B2B growth. Written by the people doing the work.

Featured
09 Sept. 2026

Nearly 20% of top sites are blocking AI crawlers

One in five top websites block at least one AI crawler, but not all crawlers matter equally. Cloudflare changes its defaults on 15th September, and it could catch more sites than most realise.

Read article  →
Marcus Hiles AI
Our Notes

Latest writing.

Newest first
AI 28 Aug 2026

New: Technical GEO Checker - Optimise your site for AI search

Marcus Hiles
AI 12 Aug 2026

Why most B2B teams think great content wins in AI search but, in reality, it's never read

Marcus Hiles
AI 27 Jul 2026

Where does AI search fit in targeted account marketing?

Marcus Hiles
AI 09 Jul 2026

Why zero-click has created a new battleground for brand, demand and revenue

Marcus Hiles
Subscribe · Field notes

One edition
per month.