Field notes

Perspectives
from the field.

Insights, research, and operating notes on what actually moves B2B growth. Written by the people doing the work.

Featured
23 July 2026

Slow is smooth and smooth is fast

LinkedIn is once again awash with headlines about the demise of the CMO job title, but 'less haste, more speed' is a mantra that marketing leaders should keep in mind to win (board-level) friends and influence people.

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Bobby Hare Opinion
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Opinion 09 Jul 2026

In the buzzword world of B2B, trust is the most credible currency

Bobby Hare
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