Take the guesswork out of your brand's growth.
Whether it's a specific funnel stage or your GTM foundation, Invera's approach shows you where revenue is being left on the table and how to secure it.
Let's talkPipeline leaks are a silent revenue killer.
Small cracks in your pipeline are often invisible, but the compound impact of revenue leaks can show up at the end of a quarter as a missed target. Suddenly, invisibility turns into a glaring spotlight. Progress isn't simply deploying a fresh campaign. It's better to understand the root cause so the fix is appropriate.
Three modules;
take one, take all.
Each stage produces evidence that guides what happens next, so you only pay for what you need. You can take them in turn or pick up any single module on its own.
Funnel Diagnostic
The fast, low-commitment starting point.
We review your funnel data to find out where revenue is leaking, benchmarking against best practice, providing fix instructions, and modelling what the potential upside looks like.
Understand where the leaks are, what they're costing you, how to fix them and what the impact will be.
Strategy Sprint
When the diagnosis points to something deeper.
A facilitated workshop will address structural gaps causing pipeline leaks; things like ICP confusion, persona clarity, an undifferentiated value proposition, inadequate lead volume or quality, marketing-sales handshake problems, or nurture issues.
A validated ICP, ranked list of best-fit accounts, buying committee map, modular value proposition, plus demand generation and nurture recommendations, and a cross-team alignment charter.
GTM Launchpad
Turning insights into action.
A multi-channel plan that turns validated strategy into a tactical manual, including channel mix, campaign sequencing, content blueprint, and budget allocation, with clear ownership across sales and marketing.
A validated GTM plan, designed for ease of activation by your executional agency or in-house team.
"These guys are excellent. What stood out most about working with Bobby and Marcus was their desire to get the fundamentals right. They interrogated assumptions and made sure outputs were genuinely grounded in evidence. That rigour ran through everything — market segmentation, key persona analysis, value proposition development and revenue waterfall modeling. If you want a go-to-market plan built on rock-solid foundations, they are exactly who I'd point you towards. Not only experts in their field but super nice blokes."
Outcomes your team can stand behind.
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Focused investment
We only focus on areas of the funnel where the data tells us it's necessary. If something's already working well, we'll say so.
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More deals landing
If volume is the problem, we'll help you fix that, but chances are you need to address issues at other stages rather than pumping in more top-of-funnel leads.
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Unified value proposition
A modular story that your whole team can flex by audience, instead of messaging that goes off-piste across different functions.
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Faster, more confident execution
The foundation will be agreed by key stakeholders, so your GTM plan doesn't need prolonged consideration.
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Spend based on evidence
Your spend on campaigns and content is backed by a validated understanding of who you're targeting and why.
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A clear execution path
Once your ICP is defined and your GTM motion is agreed, you have a foundation to execute against. For many clients, that means account-based marketing becomes the natural next step, offering a shared playbook for sales and marketing to work the accounts that matter most.
Everything you need to know.
A GTM strategy defines how a B2B organisation takes its product or service to market: who it targets, how it positions against alternatives, which channels it uses, and how sales and marketing work together to convert that into revenue. A strong GTM strategy is grounded in evidence: validated ICP, clear value proposition, and a funnel that reflects how buyers actually behave.
The Funnel Diagnostic is the fast starting point, we review your funnel data to find where revenue is leaking and model the upside of fixing it. The Strategy Sprint is a facilitated workshop that addresses the structural gaps causing those leaks: ICP clarity, positioning, messaging, lead quality, and sales-marketing alignment. The GTM Launchpad turns the validated strategy into a tactical manual with channel mix, campaign sequencing, content blueprint and budget allocation. You can take them in turn or pick up any single module on its own.
No. Each module is designed to stand alone and produces evidence that guides what happens next. If your funnel data already points clearly to a structural problem, you might start with the Strategy Sprint. If your strategy is validated and you just need a plan to execute against, the GTM Launchpad can be taken independently. Most clients start with the Funnel Diagnostic because it removes guesswork about where to focus.
The most common culprits are ICP confusion (chasing too broad or the wrong accounts), an undifferentiated value proposition that doesn't resonate with the buying committee, weak top-of-funnel lead quality, poor marketing-to-sales handoff, or insufficient nurture between intent and enquiry. Small cracks compound quietly and rarely show up as a single obvious failure, which is why a structured diagnostic matters.
Depending on which modules you take: a clear picture of where your pipeline is leaking and what it's costing you; a validated ICP, buying committee map and modular value proposition your whole team can use; and a GTM plan built for activation, covering channel mix, campaign sequencing, content blueprint and budget allocation with clear ownership across sales and marketing.
B2B organisations where pipeline isn't performing the way the revenue model requires, whether that's a scale-up entering a new market, a mid-market brand whose growth has plateaued, or a team that suspects something structural is off but can't pinpoint what. It works best when there's a senior stakeholder ready to act on the outputs.
GTM strategy defines the foundation (your ICP, positioning, and the motion that converts pipeline into revenue). What comes next depends on where the evidence points. For many of our clients, account-based marketing becomes the natural execution layer, a shared playbook for sales and marketing to work the accounts that matter most. For others, a brand and demand programme is the right motion, running brand and demand in parallel to build pipeline across a broader ICP. Some run both.