Answer engines shape the shortlist. Get listed on it.
Generative Engine Optimisation (GEO) programmes to build, structure and hold your brand's visibility inside ChatGPT, Gemini, Copilot and Claude.
Let's talkDo you know your brand's
GEO Maturity Level?
We evaluate how brands are discovered, interpreted and recommended by AI systems.
We score you against 5 parameters, with a clear roadmap to climb.
Discover how to increase your AI-search visibility with Invera.
Readiness
Buyers are asking AI before they ask you. Most brands are never in the answer.
94% of B2B buyers are now using generative AI-search, and B2B buyers are twice as likely to use ChatGPT and four times as likely to use Microsoft Copilot as part of their research than consumers.1 Traditional SEO can get you ranked, but it doesn't get you cited.
70% of B2B research now happens before a buyer ever speaks to a vendor,2 and roughly 80% of prompts are unique, long-tail queries that never repeat.3 That's why we don't chase individual prompts. We architect how LLMs perceive your brand at the category level, so you show up consistently, however the question is phrased.
Our approach ensures early movers can own the category-level answer before your competitors even know it's being asked.
Sources: 1 Forrester, 2026 2 6Sense, 2024 3 Evertune, 2026
Three stages of AI visibility, one coordinated system.
Basecamp
Before you can improve your AI-search visibility, you need to know where you stand. Basecamp establishes your category entry points, benchmarks how LLMs currently perceive your brand, and defines the measurement framework that governs everything that follows.
What we do- •Define your category entry points, GEO objectives and measurement framework
- •Understand your present AI-search brand awareness in key categories
- •Identify competitor threats to your categories, and their strengths and weaknesses across LLMs
- •Learn how LLMs perceive your brand vs peers across key buyer preference areas
A clear, evidenced picture of where your brand stands today across major AI engines, and exactly what's driving or blocking your visibility.
Ascend
With your baseline established, Ascend builds the content and technical infrastructure that gets your brand cited. We map buyer intent, develop your category point of view, and build content designed for the way AI systems actually read, structure and surface information.
What we do- •Map buyer group "jobs to be done" across your category
- •Plan content journeys and develop your category POV
- •Build AI-ready content architecture
- •Technically optimise for LLM ingestion
Content and technical infrastructure built for the way AI systems actually read, structure and cite information, so your POV is what gets surfaced.
Summit
AI-search visibility isn't a set-and-forget exercise. Summit compounds your position through continuous monitoring, content adaptation and the governance to stay ahead as models and buyer behaviour keep shifting.
What we do- •Continuously monitor your AI-search ranking across key categories and themes
- •Ongoing content strategy adaptation based on your key buyer understanding
- •Track weekly and monthly GEO KPI changes
- •Embed governance, process and capacity for sustained performance
Visibility that compounds rather than decays, with the tracking and governance in place to keep your share of AI-driven answers growing.
A maturity model, not a keyword list.
Most GEO advice treats AI-search like SEO with new keywords. It isn't. We built our GEO Maturity Model to score brands on five factors LLMs actually weigh: AI visibility, AI perception accuracy, market trust, authority signals and structured content readiness. That's what tells you whether you're Invisible, Emerging, Recognised, Preferred or Dominant in your category, and which lever moves you up a stage.
We benchmark this against real prompt data, not assumptions, tracking how brands surface across the leading LLMs and where the citations that drive those answers actually come from.
"At Invera, GEO isn't a bolt-on to your SEO strategy. It's a maturity model, and you need to know the stage you're at before you can optimise for the future."