Answer engines shape the shortlist. Get listed on it.
Generative Engine Optimisation (GEO) programmes to build, structure and hold your brand's visibility inside ChatGPT, Gemini, Copilot and Claude.
Do you know your brand's
GEO Maturity Level?
We evaluate how brands are discovered, interpreted and recommended by AI systems.
We score you against 5 parameters, with a clear roadmap to climb.
Discover how to increase your AI-search visibility with Invera.
Readiness
Buyers are asking AI before they ask you. Most brands are never in the answer.
94% of B2B buyers are now using generative AI-search, and B2B buyers are twice as likely to use ChatGPT and four times as likely to use Microsoft Copilot as part of their research than consumers.1 Traditional SEO can get you ranked, but it doesn't get you cited.
70% of B2B research now happens before a buyer ever speaks to a vendor,2 and roughly 80% of prompts are unique, long-tail queries that never repeat.3 That's why we don't chase individual prompts. We architect how LLMs perceive your brand at the category level, so you show up consistently, however the question is phrased.
Our approach ensures early movers can own the category-level answer before your competitors even know it's being asked.
Sources: 1 Forrester, 2026 2 6Sense, 2024 3 Evertune, 2026
Three stages of AI visibility, one coordinated system.
Basecamp
Before you can improve your AI-search visibility, you need to know where you stand. Basecamp establishes your category entry points, benchmarks how LLMs currently perceive your brand, and defines the measurement framework that governs everything that follows.
What we do- •Define your category entry points, GEO objectives and measurement framework
- •Understand your present AI-search brand awareness in key categories
- •Identify competitor threats to your categories, and their strengths and weaknesses across LLMs
- •Learn how LLMs perceive your brand vs peers across key buyer preference areas
A clear, evidenced picture of where your brand stands today across major AI engines, and exactly what's driving or blocking your visibility.
Ascend
With your baseline established, Ascend builds the content and technical infrastructure that gets your brand cited. We map buyer intent, develop your category point of view, and build content designed for the way AI systems actually read, structure and surface information.
What we do- •Map buyer group "jobs to be done" across your category
- •Plan content journeys and develop your category POV
- •Build AI-ready content architecture
- •Technically optimise for LLM ingestion
Content and technical infrastructure built for the way AI systems actually read, structure and cite information, so your POV is what gets surfaced.
Summit
AI-search visibility isn't a set-and-forget exercise. Summit compounds your position through continuous monitoring, content adaptation and the governance to stay ahead as models and buyer behaviour keep shifting.
What we do- •Continuously monitor your AI-search ranking across key categories and themes
- •Ongoing content strategy adaptation based on your key buyer understanding
- •Track weekly and monthly GEO KPI changes
- •Embed governance, process and capacity for sustained performance
Visibility that compounds rather than decays, with the tracking and governance in place to keep your share of AI-driven answers growing.
A maturity model, not a keyword list.
Most GEO advice treats AI-search like SEO with new keywords. It isn't. We built our GEO Maturity Model to score brands on five factors LLMs actually weigh: AI visibility, AI perception accuracy, market trust, authority signals and structured content readiness. That's what tells you whether you're Invisible, Emerging, Recognised, Preferred or Dominant in your category, and which lever moves you up a stage.
We benchmark this against real prompt data, not assumptions, tracking how brands surface across the leading LLMs and where the citations that drive those answers actually come from.
Structured content readiness is the one factor you can test for yourself in seconds. Our free Technical GEO Checker runs seven checks on a single page and tells you whether AI assistants can reach it, render it, parse it and attribute it — with the pass conditions published, so you can see exactly how every result was reached.
"At Invera, GEO isn't a bolt-on to your SEO strategy. It's a maturity model, and you need to know the stage you're at before you can optimise for the future."
Everything you need to know.
AI-search visibility is how consistently and accurately your brand is surfaced, described and recommended by generative AI tools like ChatGPT, Gemini, Copilot and Claude when buyers ask category-level questions. It's distinct from traditional search rankings because there's no results page, only an answer.
GEO is the discipline of structuring your brand's content, technical infrastructure and authority signals so LLMs can accurately retrieve, understand and cite you. It covers the same ground as SEO in spirit, but the mechanics, from structured content to citation sources, are built for how AI models read and generate answers, not how search engines rank pages.
SEO optimises for ranking on a results page a human clicks through. GEO optimises for being the source an AI model cites, paraphrases or recommends directly inside its answer. The signals overlap in places, but LLMs weigh structured content, third-party authority and consistent brand perception far more heavily than classic ranking factors.
We benchmark your brand against five factors in our GEO Maturity Model: AI visibility, AI perception accuracy, market trust, authority signals and structured content readiness. That places you at a stage, from Invisible through to Dominant, and shows exactly which lever moves you up.
Early technical fixes and structured content changes can influence citations within weeks, but sustained category-level visibility compounds over months as models re-crawl, re-index and re-weight your content and authority signals. We track weekly and monthly GEO KPI movement so progress is visible well before full maturity.
B2B marketing leaders who know their buyers are already researching with AI tools and want to be the brand that gets named. It's built for teams that need both the strategic category positioning and the technical execution to back it up.
No. Roughly 80% of prompts are unique, long-tail queries that never repeat, so chasing individual prompts doesn't scale. We architect how LLMs perceive your brand at the category level, so you show up consistently however the question is phrased.
AI-search visibility and brand and demand are complementary motions. Brand and demand builds awareness and pipeline with your ICP through paid and organic channels; AI-search visibility ensures your brand is present in the AI-powered research your buyers conduct in between those touchpoints. Together, they cover the full arc of how modern B2B buyers discover and validate solutions, from category entry points in ChatGPT or Perplexity through to the demand conversion moments that drive pipeline.