Is your brand ready for the robots to recommend it? We'd really like to know

LLM usage keeps climbing and more buyers are leaning on these tools to get their bearings, compare options and start building a shortlist.

The shortlist really does matter immensely, because those on it tend to win the overwhelming majority of deals.

We’re doing this research for two simple reasons.

Firstly, it’s not absurd to suggest that AI is helping to shape brand visibility and preference, although, granted, there will be other factors at play.

Secondly, when we went looking for data on B2B organisational GEO readiness, we didn’t find a great deal. A lot of research to date has tended to focus on broader AI adoption.

GEO readiness survey

We're gathering the views of B2B client-side marketers and communications professionals to find out what's really happening on the ground.

The survey is short but comprehensive – a rare and beautiful combination – and digs into:

• Commitment – how seriously brands are investing in GEO
• Ownership – who in the business, if anyone, actually owns the work stream
• Capability – what teams can realistically do today, and where the gaps are
• Technical – whether the foundations are in place for AI systems to surface your content
• Measurement – how, or whether, you're tracking performance

What's in it for you?

Everyone who responds gets the research report before the wider community does, so you'll see the findings first.

When it lands, you'll also get your own maturity score benchmarked against your peers. All anonymised, of course. In other words, you find out whether you're ahead of the pack, in the middle of it, or about to start a very productive internal planning session.

It takes 5 minutes to complete and is anonymous. The more voices we hear, the more useful the picture, for you and for everyone trying to work out what good looks like.