Perspectives Authors
Bobby Hare

Bobby Hare

Co-Founder

Fifteen years across client and agency roles, building the relationships that actually move revenue. Bobby has worked across technology, logistics, transport, and energy, which means adapting quickly, earning trust fast, and operating in rooms where the stakes are real. Outside work, he's trying to keep pace with his two daughters.

10 Articles
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Field notes

Writing by Bobby.

Newest first
Opinion 14 Sep 2026

What is it really like to work with Invera?

Strategy 08 Sep 2026

Confessions of an IT Director

Opinion 27 Aug 2026

We don't run, it's embarrassing

Opinion 14 Aug 2026

AI usage is only a dirty little secret if we treat it like one

ABM 03 Aug 2026

ABM – are we afraid of putting in the hard yards?

Strategy 29 Jul 2026

Why is measurement and attribution in B2B marketing so painful?

Opinion 23 Jul 2026

Slow is smooth and smooth is fast

Strategy 15 Jul 2026

Your value proposition doesn't need a multiverse, but a canon would be helpful

Opinion 09 Jul 2026

In the buzzword world of B2B, trust is the most credible currency

News 09 Jul 2026

Why Invera and why now?