The soundtrack to this announcement is The Strokes and their brilliant debut album: Is This It? For the uninitiated, the core themes reflect the confusion of life and a determination to find meaning through relationships and work.
It resonates strongly with us because, at some stage, everyone pauses and takes stock of their achievements (and failures) to date. We reached that point and decided something really invigorating was needed. Given that neither of us has a modicum of musical talent, we figured it might be a good idea to instead throw ourselves into Invera, our new B2B growth studio.
Been there, done that, got a wardrobe full of t-shirts
We've worked in this space for the best part of 20 years in various guises, both client and agency side, generating a heap of expertise and learnings along the way. The name of the game has never really changed. It’s always been about helping brands hit their growth targets, albeit the roadmap looks different depending on several overlapping factors, like competitor landscape, company maturity, resources, what the sales team needs in the coming quarter and so on.
We want to clearly set our stall out. We're not one of those firms that’s entering the marketplace in a blaze of recriminations based on past experiences. We're fortunate to have worked with smart, decent people from whom we've learned a great deal. We’re also not prone to hyperbole, so don’t expect designed-to-shock headlines like "marketing is broken."
Our vision
That being said, we've seen a gap based on our customer-centric beliefs. We’ll bring our skills to clients in a fuss-free way, without extra red tape or overheads. We know you (and your audience) crave simplicity and ease, with an understandable aversion to manufactured complexity in what’s already a madcap world.
We're strong advocates for ensuring robust strategy connects to targeted activation. Solid foundations are critical, but we know you don't want endless pontification with no clear, repeatable roadmap for what comes next. This is ultimately a results business, which is why we plan to run lean, quick and sequential marketing programmes, with smart feedback loops, that sustainably compound over time.
We can embed within client teams, helping them navigate bureaucracy, adding orchestration muscle and practical know-how, while also working with agencies that might need to parachute in ad-hoc expertise that can hit the ground running.
It's time to grow
In truth, the work is table stakes. We know what we're doing and have the receipts if you want them. The intangible value is being easy to work with, challenging you to achieve outsized results, leaning on tech to make things more efficient, and bringing only the right experts to the table when they need to be there.
So, yeah, this is it. We’re open for business.
