Marcus Hiles

Co-Founder

Nearly two decades shaping enterprise B2B GTM for global technology brands including Oracle, Adobe, PayPal and TCS. Marcus has led full-funnel programmes, built ABM practices from scratch, and spoken at Forrester B2B Summit, IGC Harmonics and The Global ABM Conference. Outside work, he's usually in the countryside walking his dog.

Field notes

Writing by Marcus.

Newest first

AI 09 Sep 2026

Nearly 20% of top sites are blocking AI crawlers

One in five top websites block at least one AI crawler, but not all crawlers matter equally. Cloudflare changes its defaults on 15th September, and it could catch more sites than most realise.

AI 28 Aug 2026

New: Technical GEO Checker - Optimise your site for AI search

Good SEO doesn't guarantee AI systems can read your site. Most brands assume it does and have never checked. Find out for free in ten seconds: are you developing, or actually leading in AI search visibility?

ABM 24 Aug 2026

How ABM teams are building an AI advantage that survives platform transition

The account-based marketing teams pulling ahead aren't relying on a single platform – they're building portable, version-controlled skills that survive any platform migration.

AI 12 Aug 2026

Why most B2B teams think great content wins in AI search but, in reality, it's never read

Your content might be the best-stocked shop on the street. But if the door's locked, AI bots are strolling straight past it.

Strategy 12 Aug 2026

Are you still treating brand and demand as a budget tug-of-war? AI-search has made that a lot more expensive

AI models decide who gets cited by brand recognition, not ad spend. Most B2B budgets still run 70% demand to 30% brand, the opposite of what actually gets you found. Here's why that gap can't be ignored any longer, and how to close it.

AI 27 Jul 2026

Where does AI search fit in targeted account marketing?

Your ABM campaigns are reaching the buying committee. But when those buyers ask ChatGPT about your category before the deal is even on your radar, are you the name that comes back?

Strategy 16 Jul 2026

Do you have a confidence gap? Why most B2B teams think they have an ICP, but in reality don't

Most B2B teams believe their ICP is nailed in, until you ask to see the scoring logic behind it. Buying groups have grown past twenty people, yet most ICPs haven't been touched in years.

AI 09 Jul 2026

Why zero-click has created a new battleground for brand, demand and revenue

AI‑search is replacing navigation as the front door to B2B buying, and the brands that shape the answers will capture the demand.

Strategy 09 Jul 2026

How to use buyer personas to drive consensus across complex B2B purchases

B2B deals involve several stakeholders and often stall due to internal disagreements. This long read covers how to build personas that map the full buying committee and connect directly to your media strategy.