Invera Group
What’s GEO?

What’s GEO?

GEO means making your company easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews to find, understand and recommend. Think of it as SEO for AI answers: instead of ranking in a list of links, the aim is to be mentioned in the answer itself.

Exit

How is your team set up for AI search?

We're researching how B2B marketing teams approach

Generative Engine Optimisation (GEO)

What’s GEO?

GEO means making your company easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google’s AI Overviews to find, understand and recommend. Think of it as SEO for AI answers: instead of ranking in a list of links, the aim is to be mentioned in the answer itself.

, and how ready their websites are for it. It takes about 5 minutes. At the end, you can request an early copy of the report and a personal readiness snapshot comparing your team and website with other B2B companies. We publish anonymised, aggregated findings only.

There are no right or wrong answers. Please answer for how things are today, not how you plan them to be.